Tradepoint is a family-owned company with a global mindset and Scandinavian roots.
Founded by Rene Liocouras Nielsen, we have been shaping the world of furniture and homeware since 1997.
For nearly three decades, we’ve partnered with leading international brands, furniture and DIY chains, and e-commerce platforms—delivering stylish, valued adding products through our supply chain from Asia and beyond.
With a strong presence in China, Vietnam and Indonesia, and Brazil, our global network ensures access to competitive manufacturing, innovative design, and seamless supply chain solutions. At the heart of our operations is our three hubs in Vietnam, China and Denmark, where Scandinavian design values meet global opportunities.
Built on deep industry insight and strong commercial expertise, we’re committed to ambitious growth and continuous improvement. We take pride in offering dedicated service to our customers and suppliers—partners who share our passion for quality and performance.
Our mission is simple: to inspire, create, and transform complexity into simplicity—empowering our partners to succeed.
robust supply chain
We’re built to handle the toughest supply-chain challenges.
With production rooted in Asia, we work closely with a network of more than 150 trusted suppliers – from skilled local workshops to large, modern, technology driven factories.
This breadth gives us a wide, reliable, and flexible supply chain with the capacity and skills to meet diverse product requirements and fluctuating demand.
What unites our partners is their craftsmanship, technical expertise, and proven ability to deliver for some of the world’s largest and most demanding purchasing organizations.
Together, we ensure stability, scalability, transparency and quality—every step of the way.
proximity in
production
With our own offices and on-the-ground teams in every country we produce and source from, we stay close to the entire process—responding quickly, solving challenges immediately, and keeping your supply chain reliable and efficient.
Through advanced digital monitoring tools and dedicated quality controllers inspecting directly at the production sites, we secure consistent product quality, optimized container packing, and full compliance with local laws and certifications.
Our local presence delivers global reliability.
when 1 + 1 equals 3
At Tradepoint, everything starts with strong partnerships. The best partnerships are built on shared strategies that create value for everyone involved.
We don’t just deliver products – we help suppliers grow their business and support customers in solving their needs and challenges.
With our setup and extensive experience, we scale, execute, and elevate the partnership beyond the partner’s own capacity. Together, we develop unique solutions tailored to each partner’s goals.
That’s when 1 + 1 truly becomes 3.
responsibility
At Tradepoint, responsibility is more than a principle – it’s a commitment to the world around us and to the people we work with every day.
We strive to deliver exceptional service to our customers and strong, dependable support to our suppliers, all while focusing on our products and their environmental impact.
Over the years, we have continuously worked to meet and standardize international requirements such as GRS, FSC® (FSC® C012121), BEPI, and BSCI. We also ensure full compliance with current legislation – for example, we have been EUDR-ready since 2024. And in 2025 we have signed up for SBTI.
Responsible choices. Reliable partnerships. A better future—built together.
global
furniture
supplier
Your customers expect more every year – new styles, new materials, more value. We help you deliver it.
While you focus on your market, we take care of product design, sourcing challenges, production risks, quality, compliance and logistics complexities.
As a global furniture supplier, we use carefully selected and trusted factories, streamline production, and ensure every product meets your quality and certification requirements.
With us as your behind-the-scenes partner, your business can move faster, stay ahead of trens and competition, and grow with confidence.