
This is not just a sofa. It is the result of a very strong value chain.
Our goal is to make you as competitive as possible.
We achieve this by mastering the entire value chain – from trendspotting to after-sales service.
We believe in open collaboration, working closely with you to create and develop collections that give you an edge in the market.
In production, we take care of all risks through a strong and continuously evolving manufacturing network. We also ensure that your products meet all standards, certifications, and your specific requirements.
Let’s talk about how we make a complex world simple – for your benefit and your competitive advantage.

Here’s a glimpse of what awaits you.
Meet us at
Hall 11.2
Booths J010 & K019
Our showroom in Denmark
We are celebrating FSC® ugen 2025 together with FSC Danmark
On that occasion we have moved some of our beautiful FSC furniture from their normal home in our showroom and back to the roots. The forest is such a beautiful place and especially this time of the year when it really starts to blossom again
At Tradepoint we put an honor in making complexity simple! FSC is just one of the examples of how we do that on a daily basis.
We are proud to present a wide range of FSC furniture in our showrooms in China, Vietnam and Denmark!
Step into our world of values

At Tradepoint, we come together to achieve our common goals. Here, Line Thomsen explains how team spirit is an important value because it sets the stage for good collaboration throughout the company. When we collaborate, we respect each other. Because without each other, success is out of reach.

Rene Puggaard Hansen is a business unit director. To explain how he feels passion drives development at Tradepoint, he recalls the last Tradepoint event in China. At the event, the collaboration between all the involved parties reached a new level. The prototypes were polished to perfection. And everything was ready for a fantastic show.

To trust each other, we have to come together openly and honestly. And at Tradepoint, we do just that, says Stephanie Kjeldsen. We listen to each other. We show trust in each other. Because otherwise, we won't be able to function skilfully and efficiently. And that's our goal. Listen to the entire interview here.

It's not about squeezing every last penny out of a deal. It's about strong relationships, hard work, and shared goals throughout the value chain. Lars K. Hansen, our general manager in Shanghai, explains here why collaborating with our suppliers is also an important side of good business sense.