Tradepoint is a family-owned limited company, established and founded by Rene Liocouras Nielsen.

Since 1997, we have developed, purchased and traded furniture and homeware for major national and international brands and retailers, DIY stores and e-commerce players who benefit from direct container purchases mainly from Asia.

With offices and business partners in China, Vietnam, Eastern Europe, India, Indonesia and Brazil, we operate globally, while our roots are firmly planted in the Scandinavian topsoil.

Our head office and 4900 square meters showroom is located in Odense, Denmark.

Our business is based on solid knowledge and experience and good business acumen. We pursue an expansive growth strategy with a focus on constantly improving efforts and providing a good service for our customers and suppliers, whom we prefer to call partners.

Our mission is to inspire, develop and turn complexity in to simplicity for the benefit of our business partners.